This design element gave the logo a more modern and streamlined look and reflected the brand's commitment to innovation and quality. This simple but striking design helped establish Adidas as a leading sports brand.Ī notable change in the new logo was the sharpening of the ends of the “a's”. The name was white on a black background and placed in a rectangle with rounded corners. The new logo consisted only of the brand name, with the letters arranged in a bold, sans-serif font. A more straightforward design replaced the original logo with the brand name and a bird carrying a shoe in its beak. In the 1950s, the Adidas logo underwent a significant change. This was a nod to the brand's origins and a tribute to the man who started it all. The letters of “Adidas” were arranged in a bold, sans-serif font, with the “D's” elongated to look like they were holding a shoe.Ībove the brand name, the founder's name, Adolf Dassler, was drawn in a graceful curve. The original Adidas logo was a simple but effective design highlighting the brand name. The new name came with a new logo that would stand for Adidas for decades. A fitting name for a brand that would later become one of the most famous and influential names in the sports and fashion industry. The name was derived from his first and last name, with “Adi” being a nickname he had adopted. The Original Adidas Logo: 1949Īfter the original Dassler brothers' company split, Adolf Dassler renamed his share Adidas. The emblem was placed on a shield, giving the logo a sense of strength and durability. This design was intended to convey the lightness of the shoes produced by Adidas and underline the brand's commitment to innovation and quality. The logo featured the surname “Dassler” in a bold, sans-serif font, with the “A” and the “S” slightly overlapping in the middle.īelow the name was a unique emblem – a bird carrying a shoe in its beak. When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The evolution from a small workshop in Herzogenaurach to a global powerhouse is a testament to the enduring appeal of quality, innovation and a bit of sibling rivalry. Looking back at Adidas' humble beginnings, it's hard not to marvel at how far the brand has come. Puma, on the other hand, created its niche and became a renowned brand. Adidas became increasingly successful, innovating in sports footwear and apparel and sponsoring some of the most famous athletes ever. Ruda was eventually renamed Puma but could never match his rival's success.ĭespite the split, the Dassler brothers' legacy lived through their respective companies. However, while Adi's acronym proved more successful, Rudolf did not have the same luck. Interestingly, both brothers used the exact naming mechanism for their companies – combining the first letters of their first and last names to create a concise title. Adolf registered his company as Adidas AG, while Rudolf founded Ruda. In 1947, the brothers split up and went their separate ways. It was only a short time before his older brother Rudolf joined the business, and together they built a thriving company.īy the Second World War outbreak, Adolf and Rudolf were selling around 200,000 pairs of shoes a year, a testament to the quality and popularity of their products. But as his products became increasingly famous, he knew he was onto something special. In the early days, he made the shoes by hand, never suspecting that this would be the start of something big. Adolf Dassler's foray into the world of sports shoes began in a very unassuming place – his mother's laundry room in Herzogenaurach, Germany.
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